Job Summary:
As a Social Media Marketing Executive, one will be responsible for developing and executing social media marketing strategies. This multifaceted role requires a blend of marketing acumen, creativity, and exceptional writing skills to effectively promote our brand and engage with our target audience on different social marketing platforms.
Key Responsibilities:
- Strategy Development: Create and implement comprehensive social media marketing strategies aligned with the company’s objectives and brand identity.
- Content Creation: Develop and curate content for social media platforms, including text, images, videos, and other multimedia elements.
- Platform Management: Manage and maintain social media accounts, engaging with the audience, and fostering meaningful relationships with followers and fans.
- Audience Engagement: Monitor and respond to comments, messages, mentions, and interact with the online community.
- Analytics and Reporting: Regularly analyze social media analytics and KPIs to assess campaign effectiveness and provide recommendations for improvement.
- Competitive Analysis: Stay updated on industry trends and competitor activities to identify opportunities and trends that can be leveraged.
- Content Calendar: Maintain a content calendar to schedule and organize social media posts in advance.
- Crisis Management: Develop and implement crisis management plans for social media to address any negative comments, controversies, or issues that may arise.
- Content Promotion: Share content through appropriate social media channels and collaborate with the marketing team for content promotion.
- Collaborate with cross-functional teams to understand product features, technical specifications and key selling points.
Qualifications:
- Bachelor’s degree in marketing, communications, journalism, or a related field.
- In-depth knowledge of various social media platforms and their capabilities.
- Excellent writing, editing, and proofreading skills.
- Creative thinking and the ability to generate fresh ideas.
- Strong analytical and problem-solving skills.
- Proficiency in social media management tools, content management systems, and analytics platforms.
- 3+ years of relevant experience.
How to Apply:
Please submit your resume, portfolio, and a cover letter explaining why you’re the perfect fit for this role to hr@metadrob.com.
Metadrob is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
