Overview:
We are seeking a highly skilled and experienced CRM Automation Manager to join our team. The ideal candidate will have a minimum of 5 years of experience in CRM management and automation. This role involves designing, implementing, and optimizing CRM workflows and processes to enhance customer engagement and drive business growth. Strong analytical skills, a deep understanding of CRM systems, and the ability to collaborate with cross-functional teams are essential.
Key Responsibilities:
- CRM Management: Oversee the day-to-day operations of the CRM system, ensuring data accuracy, integrity, and security.
- Automation Strategy: Develop and implement CRM automation strategies to streamline workflows, improve efficiency, and enhance customer engagement.
- Campaign Management: Design, execute, and optimize automated marketing campaigns that target different customer segments.
- Data Analysis: Analyze CRM data to identify trends, opportunities, and areas for improvement. Generate actionable insights to drive business decisions.
- Integration: Ensure seamless integration of the CRM system with other business tools and platforms, such as marketing automation, sales, and customer support systems.
- Customer Segmentation: Develop and maintain customer segmentation strategies to deliver personalized experiences and targeted marketing efforts.
- Performance Monitoring: Monitor and evaluate the performance of CRM automation initiatives. Provide regular reports and recommendations for continuous improvement.
- Team Collaboration: Work closely with marketing, sales, and customer support teams to align CRM strategies with business objectives and ensure consistent customer experiences.
- Training and Support: Provide training and support to CRM users, ensuring they are well-versed in system capabilities and best practices.
- Vendor Management: Manage relationships with CRM vendors and service providers to ensure high-quality support and service delivery.
- Compliance: Ensure all CRM activities comply with relevant regulations and data protection laws.
Qualifications:
- Experience: Minimum of 5 years of experience in CRM management and automation.
- Education: Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field.
- Skills:
- Proficiency in CRM systems (e.g., Salesforce, HubSpot, Zoho CRM).
- Strong understanding of marketing automation tools (e.g., Marketo, Pardot).
- Excellent analytical and problem-solving skills.
- Experience with data analysis and reporting tools (e.g., Google Analytics, Tableau).
- Strong project management and organizational skills.
- Excellent verbal and written communication skills.
- Ability to work collaboratively with cross-functional teams.
- Knowledge of customer segmentation and targeting strategies.
- Experience with SQL or other database management languages.
- Familiarity with data protection regulations (e.g., GDPR, CCPA).
How to Apply:
Please submit your resume, portfolio, and a cover letter explaining why you’re the perfect fit for this role to hr@metadrob.com.
Metadrob is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
