Overview:
We are looking for an experienced and innovative Influencer, Affiliate Marketing, and Strategic Partnerships Expert to join our marketing team. The ideal candidate will have a strong background in developing and managing influencer partnerships, affiliate programs, and strategic business collaborations. This role requires a blend of creativity, analytical prowess, and exceptional relationship-building skills to drive brand growth and achieve marketing goals.
Key Responsibilities:
- Influencer Marketing: Develop and implement a comprehensive influencer marketing strategy to increase brand awareness, engagement, and loyalty.
- Identify, recruit, and build strong relationships with tech influencers who align with our brand values.
- Manage influencer campaigns from inception to execution, ensuring content quality and campaign effectiveness.
- Affiliate Marketing: Design, launch, and manage a high-performing affiliate marketing program to drive traffic, sales, and customer acquisition.
- Identify and recruit potential affiliate partners, providing them with the tools and resources needed to succeed.
- Monitor and analyze affiliate performance, optimizing strategies to maximize ROI.
- Strategic Partnerships: Identify, negotiate, and manage strategic business partnerships that can drive growth and provide mutual benefits.
- Develop joint marketing initiatives with partners to enhance brand visibility and reach.
- Collaborate with internal teams to integrate partnership activities with overall marketing efforts.
- Campaign Coordination:Oversee the coordination and execution of influencer, affiliate, and partnership campaigns, ensuring alignment with overall marketing strategies and brand guidelines.
- Performance Analysis: Track, analyze, and report on the performance of influencer, affiliate, and partnership campaigns, providing insights and actionable recommendations for improvement.
- Budget Management: Manage budgets for influencer, affiliate, and partnership campaigns, ensuring cost-effective strategies that maximize return on investment.
- Compliance and Contracts: Negotiate contracts and ensure all partnerships comply with legal guidelines and industry standards.
- Market Research: Stay updated on industry trends, competitive landscape, and emerging platforms to continually refine and improve strategies and tactics.
Qualifications:
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience: 3+ years of experience in influencer marketing, affiliate marketing, and strategic partnerships with a proven track record of successful campaigns.
- Technical Skills: Proficiency with influencer marketing platforms (e.g., AspireIQ, Traackr), affiliate marketing networks (e.g., Commission Junction, ShareASale, CJ, Refersion), and CRM systems.
- Analytical Skills: Strong analytical skills with experience in tracking, interpreting, and reporting campaign metrics and KPIs.
- Content Skills: Excellent content creation and storytelling abilities, with an eye for detail and quality.
- Communication: Exceptional verbal and written communication skills, with the ability to negotiate and build strong relationships.
Preferred Qualifications:
- Social Media Expertise: Deep understanding of various social media platforms and their specific influencer marketing dynamics.
- Digital Marketing Knowledge: Familiarity with other digital marketing channels and how they integrate with influencer, affiliate, and partnership marketing.
- Negotiation Skills: Strong negotiation skills to secure favorable terms with influencers, affiliates, and partners.
How to Apply:
Please submit your resume, portfolio, and a cover letter explaining why you’re the perfect fit for this role to hr@metadrob.com.
Metadrob is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
